Crossroads

There comes a time seemingly every hour in the product development world when one must make a trade-off among competing priorities.

While some days it feels like firefighting whatever tactical, out-of-the-blue issue is impacting users or stakeholders on a given day, one is also constantly thinking about the relative merits of various big ticket, strategic items that fulfill an allocated capital budget to products. Striking the balance among these competing priorities, the what and the when, determines the direction of the products’ capabilities and the experiences of the aforementioned users and stakeholders…